• Development and execution of marketing activities in the assigned market.
• Involve in Market Analysis and continuous update on the size of market vs Our market Share.
• Ability to Travel and be mobile within specified geographic area.
• Follow up with existing customers for additional requirements.
• Build long term relationship with new and existing customers.
• Develop a growth strategy focused both on financial gain and customer satisfaction.
• Conduct research to identify new markets and customer needs.
• Arrange business meeting with prospective clients.
• Provide trustworthy feedback and after sales support.
• Achieve growth and hit sales targets by successfully managing the sales function.
• Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organisations presence throughout the designated region.
• Ensure that all sales representative activities are in accordance with the guidelines of the companies Code of Conduct and H&S objectives.
• Any other jobs-Task assigned by management from time to time.
• Strategy planning, execution and monitoring of marketing and advertising of the company offerings.
• Align sales targets with the strategic business plan and annual budget.

Experience, Qualification and Desired skills

• 2-5 years of experience.
• Any Graduate with minimum 3 years of experience in Business Development.
• Should possess good communication skills.
• Experience in customer support is a plus.
• Updated Market knowledge.
• Time management and planning skills.
• Having thorough knowledge of Marketing & Sales Processes and have innovative ideas of lead generation
• Ability to negotiate and close the deals
• Good presentation skills.

• Report to BDM.
• Identify clients needs and suggest appropriate product/services.
• Contact potential clients through cold calls and mails.
• Present our company to potential clients.
• Build long-term trusting relationship with clients.
• Proactively seeks new business opportunities in the market.
• Perform regular email and social media campaigns.
• Develop the sales and marketing strategy.
• Responsible for leading all business development activities.

Experience, Qualification and Desired skills

• Candidate should have excellent communication skills.
• Graduate / Post graduate.
• 2-5 years of Sales experience in Customer Service Industry.
• Hand on experience with multiple sales techniques track record of achieving sales quotas.
• Understanding of sales performance metrics.
• Ability to deliver engaging presentation.
• Strong listening and presentation skills.
• Previous experience in home interiors a added advantage.

• Ensuring the entire completion of projects on time and carry out in high standard as per the agreed specification and take necessary corrective actions to meet and where possible exceed the expectation of clients.
• Should be knowledgeable in all modular products & accessories aspect.
• Strong communicator, ability to handle multi functional activity & pressure in the execution process.
• Interact with project coordinator & Designers to understand project requirements in a team.
• Collect Drawings & Production details from designers.
• Analyze drawings & clear all projects related doubts with designer.
• Update site initial condition & feasibility to start work to coordinator.
• Confirm the number of days consumed with the required Manpower & tools.
• Ensure all materials are available at sites before assigning carpenters to execute the project.
• Monitor installation work regularly & update it to the coordinator till completion of execution.
• In case of any deviations in measurement or changes by the client, additional cost approval should be obtained from AGM-operations.
• To maintain attendance of site workers and control of absenteeism.
• Adherence to internal working system & process.
• Develop good rapport with customers & update work status simultaneously to both coordinator & customers.
• Interaction with the client for satisfactory project completion.
• Handling the grievances of Carpenters/Electricians/Painters amicably jointly with HR and project team.
• Bills certification timely payments to be made to vendors.
• Negotiations, design constraints, site feasibility, technical feasibility and deal conclusion.
• To safe it return all unused materials to the stores after Completion of the Project & update report to Coordinator.

Experience, Qualification and Desired skills

• Graduate / Post graduate.
• 3+ years of relevant experience in project management.
• Strong English written & verbal communication skills.
• Excellent people management skills.
• Solid project management Skills.
• Good leadership qualities.

• Build a content marketing strategy to increase the brand's visibility across platforms.
• Use industry insights and trends to develop content themes and topics.
• Create and curate articles and lookbooks.
• Ensure all content is on-brand, consistent in terms of quality, style and tone of voice, and optimised for search.
• Manage and grow content on pencilkart website and knowledge center.
• Researching and analyzing the search volume of each blog article from time to time.
• Manage the content calendar for own vertical and ensure that publishing targets are met.
• Ensure the best practices of on page and technical SEO is implemented on the website.
• Create weekly and monthly updates like SERP reports, traffic and leads analysis.
• Strategize the link building and outreach initiatives and ensure website authority is enhanced over the time.

Experience, Qualification and Desired skills

• 2-5 years of Experience.
• A strong understanding of the digital Marketing.
• Relevant experience in working on brand managing and brand strategy.
• Thorough knowledge of keyword placement and all SEO best practices.

Job Summary

The Digital Marketing Manager will oversee all digital marketing initiatives for pencilkart, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy social media, video production and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.

Key Responsibilities:

Strategic Planning

• Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
• Set clear objectives and KPIs for the digital marketing team.
• Monitor industry trends and competitor activities to stay ahead of the market.

Team Management

• Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
• Assign tasks, set deadlines, and ensure the team meets performance goals.
• Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.

Campaign Management

• Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
• Ensure all campaigns are aligned with brand guidelines and business objectives.
• Analyze campaign performance data and make data-driven decisions to optimize results.

Budget Management

• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Track and report on budget utilization and ROI.

Performance Analysis

• Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
• Generate detailed performance reports and present findings to senior management.
• Implement A/B testing and other methodologies to continuously improve campaign performance.

Collaboration

• Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
• Coordinate with external agencies and vendors when necessary.

Innovation and Improvement

• Continuously seek out new digital marketing trends, tools, and technologies.
• Implement innovative strategies to enhance the digital presence and reach of PENCILKART.

Qualifications:

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced degree or certifications in digital marketing are a plus.

Experience

• Minimum of 3.5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record of managing and optimizing digital marketing campaigns.

Skills

• Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
• Excellent leadership and team management skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads. Google Analytics, social media management tools).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to innovate and adapt in a fast-paced environment.

Job Summary

The Social Media Manager will be responsible for developing and executing social media strategies to enhance Pencilkart’s online presence, increase brand awareness, and drive engagement across all social media platforms. This role requires a creative and strategic thinker who can manage and grow our social media channels, create compelling content, and analyze performance metrics to optimize our social media efforts.

Key Responsibilities:

Strategic Planning

• Develop and implement comprehensive social media strategies that align with pencilkart’s marketing and business objectives.
• Identify target audiences and tailor social media content to engage and expand our follower base.

Content Creation and Management

• Create curate, and manage high-quality content (images, videos, text) for social media platforms including Facebook, Instagram, Twitter, Linkedin, and others.
• Develop a content calendar to ensure timely and consistent posting across all channels.
• Collaborate with the content strategist, graphic designer, and video producer to create visually appealing and engaging social media content.

Community Engagement

• Monitor and respond to comments, messages, and mentions across all social media platforms in a timely and professional manner.
• Foster a positive community and add value to the user experience through engagement and interaction.

Performance Analysis

• Track, analyze, and report on social media performance metrics, such as reach engagement, and conversion rates.
• Use data-driven insights to optimize content and strategies for better performance.
• Conduct social media audits to identify strengths, weaknesses, and opportunities for improvement.

Campaign Management

• Plan and execute social media advertising campaigns to drive brand awareness, engagement, and lead generation.
• Manage social media budgets and ensure cost-effective spending on paid campaigns.

Collaboration

• Work closely with the digital marketing team to ensure social media strategies are aligned with overall marketing goals.
• Coordinate with other departments, such as sales and customer service, to support cross-functional initiatives and campaigns.

Innovation and Improvement

• Stay up-to-date with the latest social media trends, tools, and best practices.
• Experiment with new features and platforms to keep pencilkart ahead of the curve.

Qualifications:

Education

• Bachelor's degree in Marketing Communications, or a related field.

Experience

• Minimum of 2 years of experience in social media management.
• Proven track record of growing social media presence and engagement.

Skills

• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to produce engaging content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.

Job Summary

The Graphic Designer cum Video Editor will be responsible for creating visually appealing graphics and editing engaging video content for Pencilkart. This role involves designing marketing materials, social media content, and video editing to support various marketing initiatives. The ideal candidate will have strong skills in graphic design, video editing, and a keen eye for detail.

Key Responsibilities:

Graphic Design

• Create visually compelling graphics for social media, website, email campaigns, and other marketing materials.
• Design brochures, flyers, posters, banners, and other promotional materials.
• Ensure all designs align with Pencilkart’s brand guidelines and marketing objectives.

Video Editing

• Edit video content produced by the Video Producer, including short films, promotional videos, and event coverage.
• Add effects, graphics, animations, and music to enhance video content.
• Ensure videos are optimized for various platforms, including social media, website, and presentations.

Content Collaboration

• Work closely with the marketing team to develop creative concepts and visual content that aligns with marketing strategies.
• Collaborate with the Video Producer to ensure seamless integration of graphics and video elements.
• Provide design support for other departments as needed.

Technical Expertise

• Use graphic design software (e.g., Adobe Photoshop, Illustrator) and video editing software (e.g., Adobe Premiere Pro, After Effects) to create high-quality content.
• Maintain an organized archive of design files and video projects.

Innovation and Trends

• Stay updated on the latest design and video editing trends, tools, and techniques.
• Experiment with new design styles and video formats to keep content fresh and engaging.

Qualifications:

Education

• Bachelor's degree in Graphic Design, Media Studies, Communications, or a related field.

Experience

• Minimum of 3 years of experience in graphic design and video editing.
• Proven track record of creating high-quality graphic and video content.

Skills

• Strong proficiency in graphic design software (e.g., Adobe Photoshop, Illustrator) and video editing software (e.g., Adobe Premiere Pro, After Effects).
• Excellent creative and visual storytelling skills.
• Strong attention to detail and a keen eye for aesthetics.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.

Job Summary

The PPC Specialist will manage and optimize pay-per-click advertising campaigns to drive traffic, generate leads, and increase sales for Pencilkart. This role involves strategic planning, execution, and performance analysis of PPC campaigns across various platforms, ensuring maximum ROI and effective budget utilization.

Key Responsibilities:

Campaign Management

• Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
• Conduct keyword research and selection for PPC campaigns.
• Write compelling ad copy and design effective landing pages.
• Monitor and analyze campaign performance, making adjustments as needed to improve results.

Budget Management

• Develop and manage campaign budgets, ensuring optimal allocation and efficient spending.
• Track and report on budget utilization, providing regular updates to management.

Performance Analysis

• Analyze campaign data to identify trends and insights.
• Generate detailed performance reports and present findings to stakeholders.
• Utilize A/B testing to improve ad performance and conversion rates.

Collaboration

• Work closely with the content strategist, social media manager, and SEO specialist to align PPC strategies with overall marketing goals.
• Coordinate with the graphic designer and video producer to create visually appealing ads.

Staying Updated

• Keep up-to-date with industry trends, platform updates, and best practices.
• Implement new features and strategies to maintain a competitive edge.

Qualifications:

Education

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience

• Minimum of 3 years of experience in managing PPC campaigns.
• Proven track record of successful PPC campaign management.

Skills

• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication skills.
• Knowledge of SEO and digital marketing principles.
• Ability to work independently and as part of a team.
• Familiarity with PPC tools such as Google Analytics, SEMrush, or similar.

Job Summary

The SEO Specialist will be responsible for developing and implementing effective search engine optimization strategies to improve Pencilkart’s online visibility, drive organic traffic, and enhance search engine rankings. This role requires a data-driven individual with a strong understanding of SEO best practices, keyword research, and performance analysis.

Key Responsibilities:

SEO Strategy Development

• Develop and execute comprehensive SEO strategies aligned with Pencilkart’s marketing goals.
• Conduct keyword research to identify opportunities for content optimization and growth.

On-Page Optimization

• Optimize website content, meta tags, and other on-page elements to improve search engine rankings.
• Ensure website architecture is search-engine friendly.

Off-Page Optimization

• Develop and implement link-building strategies to improve domain authority.
• Engage in outreach activities to build relationships and acquire backlinks.

Content Collaboration

• Work closely with the content strategist and writers to create SEO-friendly content.
• Provide guidance on keyword usage, content structure, and optimization techniques.

Technical SEO

• Conduct regular website audits to identify and resolve technical SEO issues.
• Ensure the website is mobile-friendly and has optimal loading speeds.

Performance Analysis

• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush).
• Generate regular performance reports and provide actionable insights.

Staying Updated

• Stay current with the latest SEO trends, algorithm updates, and industry best practices.
• Implement new strategies to maintain a competitive edge.

Qualifications:

Education

• Bachelor's degree in Marketing, Computer Science, or a related field.

Experience

• Minimum of 3 years of experience in SEO.
• Proven track record of improving search engine rankings and driving organic traffic.

Skills

• Strong understanding of SEO principles and best practices.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Knowledge of HTML, CSS, and website content management systems (CMS).

Job Summary

The Telecaller will be responsible for attending to enquiry calls, engaging with potential customers who have enquired through the website, and persuading them to visit the Pencilkart office to meet with architects. This role involves frequent follow-ups, making cold calls from a provided database, and explaining the architectural construction packages available on the website.

Key Responsibilities:

Customer Engagement

• Attend to enquiry calls from potential customers and provide them with detailed information about Pencilkart’s services.
• Contact customers who have enquired through the website and encourage them to visit the office for consultations with architects.
• Explain the architectural construction packages available on the website clearly and persuasively.

Follow-Up

• Conduct regular follow-ups with potential customers to maintain interest and encourage office visits.
• Keep accurate records of follow-up activities and customer interactions.

Cold Calling

• Make cold calls to potential customers from a provided database to generate new leads.
• Introduce Pencilkart’s services and packages to cold call prospects and encourage them to consider Pencilkart for their architectural needs.

Customer Relationship Management

• Build and maintain positive relationships with potential and existing customers.
• Address customer queries and concerns in a timely and professional manner.

Reporting

• Maintain detailed records of calls, customer interactions, and follow-ups.
• Prepare regular reports on call activities, customer feedback, and outcomes.

Qualifications:

Education

• High school diploma or equivalent; a bachelor's degree in a related field is a plus.

Experience

• Minimum of 1-2 years of experience in telecalling, customer service, or sales.
• Proven track record of successfully handling customer interactions and achieving targets.

Skills

• Excellent communication and interpersonal skills.
• Strong persuasive and negotiation skills.
• Ability to understand and explain technical details of architectural construction packages.
• Proficiency in using CRM software and Microsoft Office Suite.
• Good organizational and time management skills.

Relevant Industry

• Interior Design - Residential

Job Description/Responsibilities

• Outline client design objectives.
• Conceptualize and sketch design plans.
• Assesses and meets client requirements and desires through regular meetings. Understand client requirements.
• Any other task that may be assigned to you by a senior designer or Team Lead.
• Excellent knowledge of Auto CAD and Google Sketchup.
• Strong leadership, communication, organizational and analytical skill.

Desired profile of the candidate

• Experience in Modular design/Residential project.
• Interior Designing.
• Experience in Modular furniture design.
• Preferably experience in project execution.
• Knowledge of AutoCAD, and Sketchup.

Qualification

• 7+ years of experience in interior designing.
• Academic: Degree in Interior Design/ Diploma in Interior Design.
• B. Arch (optional/preferred).
• Prior experience as a graphic designer, senior designer or related role.

Technical/Professional

• Expertise in graphic design, layout techniques, and marketing execution.
• Reviewing junior designers' work, and ensuring high-quality deliverables.

Relevant Industry

• Interior Design - Residential

Job Description/Responsibilities

• Assesses and meets client requirements and desires through regular meetings.
• Understand client requirements.
• Any other task that may be assigned to you by a senior designer or Team Lead.
• Excellent knowledge of Auto CAD, Google Sketchup.

Desired profile of the candidate

• Experience in Modular design / Residential project.
• Interior Designing.
• Experience in Modular furniture design.
• Preferably experience in project execution.
• Knowledge of AutoCAD, and Sketchup.

Qualification

• Experience 1-3 years in interiors.
• Academic: Degree in Interior Design/ Diploma in Interior Design
• B.Arch (optional/preferred).

Job Description/Responsibilities

• Undertake design project from concept to completion.
• Define project requirements and schedule during the "brief".
• Interpret and translate customer needs into rough plans.
• Set costs and project fees according to budget.
• Research and decide on materials and products sourcing
• Produce "sample" and "mood products".
• Supervise work progress.
• Work closely with designers, decorators, architects and constructors.
• Research and follow industry changes, evolutions and best practises.

Desired profile of the candidate

• We are looking for an artful Interior Designer to undertake a variety of space designing projects. You will deal with design from conceptual development and liaising with the stakeholders to managing and executing the design.
• The goal is to design practical spaces but yet visually pleasing.

Qualification

• 3+ years of experience.
• Proven working experience in decorating interior spaces (consultations, renovations, space planning and new constructions).
• Expertise in layout, colour, lighting, materials selection, custom furniture and all installations.
• Proficient in AutoCAD, SketchUp, 3D Max, Illustrator or other design programs.
• Excellent portfolio of previous works.
• Creative talent, imagination and eye for design.
• Communication and presentation skills.
• Project management skills.
• BS degree in Interior Design or similar.

Technical/Professional

• Bachelor's Degree in Interior Design, Architecture or related discipline.
• 5+ years' relevant interior design experience.
• In-depth knowledge of furniture systems and finishes.
• Demonstrated understanding of basic principles of space planning.
• Able to develop and present design concepts.
• AutoCAD proficiency required.
• LEED or equivalent accreditation an asset.
• NCIDQ or equivalent accreditation required.

Experience, Qualification and Desired skills

• Experience and highly skilled in still render, V-Ray, Adobe Photoshop. Ability to revise, create 3D Models from Interior and House Elevation.
• Self-motivated, innovative, adapts quickly to new solutions and works well under pressure.
• Ability to communicate effectively on technical and interpersonal basis.
• Still renderings for Exteriors. Interiors and Products. Specialized in 3D Modeling and Lighting. Managing AutoCad is an added advantage.
• Should be able to visualize the space and offer designs/ design inputs to the client.
• To prepare drawings for client presentations after taking into consideration the technical feasibility, ergonomics, space planning and aesthetics.
• To ensure client commitments and timelines are maintained.
• Understand the budgets and appropriately suggest suitable finishes to the client.